Course Description 

Public officials are time and again called to draft speeches that deliver the necessary message to the audience. This course will enable them to develop the skills necessary to prepare attention-grabbing speeches that blend the speaker's requirements with meaningful audience engagement to deliver influential and memorable policy messages.

During the course, participants will gain insights and experience into a range of speechwriting activities which are:

• applying principles for communicating with influence to speeches
• drafting text for full speeches, speaking notes and scripts
• tailoring speech content, style and language to each occasion
• incorporating policy messages so they are influential and memorable
• exceeding the speaker's expectations
• working effectively with speakers, subject experts, approvers, fact-checkers and event organisers
• knowing where to tap into further learning materials and insights on speechwriting
• being confident to write speeches for own delivery.

Course Objectives  

The objectives of the course are to enable participants to:

• Identify the factors which contribute to a good speech
• Structure their messages and use appropriate language in crafting effective speeches
• Recognise the importance of researching the audience
• Write speeches which appeal to their audience 

Learning Outcomes

By the end of this course, participants will be able to:

• Research, plan and draft government speeches for a range of speakers and occasions
• Draft speeches that present government policy messages influentially and memorably
• Draft full speeches or  speaking notes appropriate for the speaker and occasion
• Draft speeches that blend the speaker's requirements with effective audience engagement
• Apply specific speechwriting techniques that support influential communication
• Choose speech language and content that is meaningful to the audience.

    Duration

           2 days

    Hours To Be Earned

           12 Hours

    Certificate

    Price

           Rs 4000